Ten Tips: How to Launch an Online Dating Business and Website

According to StatisticBrain.com, from data compiled from Reuters, Herald News, PC World and Washington Post, the online dating business generates over a billion dollars in revenue. There are approximately 54 million single Americans and over 40 million have tried online dating.

There is no denying that the dating industry is in a financial growth period. With the addition of mobile applications, streamline payments and a younger generation embracing the Internet, the dating industry is poised for continued growth for years to come.

Starting your own online dating business can be done in an affordable and scalable manner. You can start in one city and expand as you grow. You can widen the reach and focus on a specific region of states or you can go national and international.

Here are ten tips on how to start your own site:

1. Focus on a niche market. This can be a religious affiliation, gender, ethnicity, age or more obscure such as a food choice (ie: vegetarian) or hobby. By narrowing down the category for the dating pool, you can attract more users that fit the specific demographic.

2. Name your site. Once you have chosen your focus, name your site. Try to use words that would easily appear in an online search or include “dating” in the title.

3. Claim your site. Purchase the domain name through GoDaddy.com or another hosting site. For a professional appearance, sign up for the email package so users can contact you at your site address.

4. Build a website on your own or through a white label service. There are numerous platforms available that let you utilize their programs to build a site. Dating Factory is a free service that enables you to build a site semi-customized to your needs.

5. Establish a social networking presence. Your site is online so your visibility should be online, too. Start a Facebook page and group, create a Twitter account, start an Instagram page, sign on to Pinterest, and create a Google+ account. Be sure to use your brand name for all the accounts.

6. Build a blog. Content marketing is a key component to attracting users. If you are a writer, write 3-5 articles a week about relationships, dating and love on your blog. You can also enlist the help of guest bloggers or use backlinks to trackback to other dating articles. The more relevant content you provide to your users, the more traffic you can generate to your site.

7. Submit press releases. Submit press releases to your local papers and to the national wire. This is a good way to announce the site, its service mission and any unique qualities about the site.

8. Offer specials and discounts. Free trials, buy one month get one month free and complimentary searches are all good ways to build a database. If you are offering any promotions, make the announcement via a press release and on your social network channels.

9. Join dating groups and attend conferences. The dating industry is a wheel that doesn’t necessarily need to be reinvented. Learning from the industry giants can help you build your business and generate users. You can gain helpful sales tips, learn about affiliate marketing and learn about industry trends.

10. Network. Go to local singles events and mixers to meet other singles and market your site. The more locals you have in any one area helps to build your search database.

Online Dating is Becoming More Popular

Everybody wants to be with someone special by his or her side every day. It is possible to do so online through online dating websites. You can get different types of people through dating sites on the internet. You can also find your soul mate or can get into a relationship that could lead to a happy marriage. Russian women are famous for their extreme and extraordinary beauty. Lonely men are easily attracted by this beauty and their smooth way of conversation. For whatever reason you may want to pursue or have a relationship or get involved with any Russian woman, always be aware you can be scammed. There are some rules that are involved in online dating, on how to find a reputable site that can match you with a Russian woman.

Protecting your financial and personal information

Online dating websites are currently so many and most people are not very cautious when it comes to issues of sharing private and financial details. Some websites ask for details like name, date of birth, home address or phone number. Some other sites may ask for your bank details, credit card details or personal information. Always keep your financial and private details from third parties. Most reputable dating websites have private policies to protect their members by not disclosing any member’s personal information to a third party without a written consent issued by the member himself or a court of law.

Good communication means

Any reputable online dating site usually allows men to get into contact with the Russian women through good communication channels. For instance, the site should have either of the following means of communication: private chatting, emails, instant messenger or personal messaging. Some dating websites have even taken a step further and installed survey features on their website that help the men narrow down to the kind of woman that he would like to date.

Use your sixth sense

There are different protective measures a website can employ in order to ensure maximum security for their members. As a member, it’s advisable to use your sixth sense and be very selective about any personal information that you may give. As the user of the online website, always take responsibility of any information that you may share on the internet. It’s not possible to identify a fraud that could happen online so it’s advisable not to share your financial information with anyone on any dating site.

The dating site is an alternative meeting venue for people who are busy at work or who are shy about dating. It is fun when looking for a mate online but it is always advisable to be cautious when giving personal information. Online dating business attracts many people who are in dire need for love. It also attracts all sorts of people, e.g. gold diggers, scammers, stalkers or even married people just be careful about the information you give. Most men have succeeded in online dating especially when dating a Russian girl and have ended up happy. All you require is to heed the online dating rules and find a good dating website where you will meet the Russian girl of your dream.

How to Start an Online Dating Business

Everyone in this world would love to have a companion to spend their time with and with all of the dating services available there is bound to be someone out there for every lonely soul. A good way to narrow down the search is to have a dating service that specifically targets a unique demographic. The online dating business is booming and there are so many of them flooding the markets. For those that are interested in starting an online dating business that is different and special there are ways to do that.

How to Start an Online Dating Business

The first thing to do when starting an online dating business would be to research the statistics on the type of service you would like to offer. Look at other dating sites and see what is favorable or not about their websites. Think about how much it would cost if anything to set up the site. Determine which demographic has not been over saturated and build off of that concept. Try and build a site that offers real advice, background checks on clients, astrological matching and self help articles. Once the research has bee done and the type of site is determined it is time to think about funding and publishing set up’s. There are the free publishing sites, but they may not offer enough of what is needed. A new business needs support, software, templates, advertising information etc, therefore paying a site to help at the beginning may not be a terrible idea.

Learn the Matchmaking Business

When starting an online dating business there must be some knowledge of that business obtained and studying everything out there is the best way to sharpen ones skills. A client should feel as if they are dealing with a professional dating service that knows their business. Pricing and fees should be examined by looking at other sites and seeing what the going rate is for services. View all of the statistics on running this type of business and develop an e-business plan. Know where the money is coming from, what products if any will be sold, and what skills must be obtained before officially opening for business.

Dating Site Builders

There are several dating site builders out there and they could be of great support to a beginner. They can teach someone about advertising, pricing, competition, and how to run a new and exciting dating service, from your ideas. They can also teach someone to bring traffic to their site and which articles and newsletters are popular among a specific group.


Starting an online dating service may seem like a difficult task but with the right publishing tools and support it is possible. When setting up an online dating service be sure to check with local state regulations to be sure that all of the rules are being followed and everything is being run properly. The small business administration may be able to help further on legal issues of starting an online business. Offering services that are currently being overlooked is the key to starting a successful online dating business.